Sales / Business Development, Marketing / Advertising, Consulting

Account Manager


Account managers are responsible for managing client accounts and ensuring that they receive quality service. They manage relationships with customers. They work with account executives to develop account plans, identify opportunities for growth, and ensure that client expectations are met.

Account managers may work in a variety of industries, such as sales, marketing, advertising, or customer service. They typically have excellent communication and interpersonal skills. They may also be responsible for developing and implementing sales strategies, managing budgets, and providing ongoing support to clients.

Common tasks 

    TaskRelated trait(s)
    Identifying opportunities in the market Making plans paying attention to details Understanding customers and others Creativity and problem solving
    Building and maintaining relationships with clients with an understanding of their needs Effective listening  Understanding customers and others 
    Developing strategies to achieve sales targets Making plans paying attention to details Understanding customers and others Creativity and problem solving
    Upselling and cross-selling products or services Effective listening  Understanding customers and others 
    Collaborating with teams to deliver client requirements Effective listening 
    Providing customer support Effective listening  Understanding customers and others
    Preparing reports and presenting findings to clients and stakeholders Making plans paying attention to details
    Negotiating contracts and pricing Effective listening  Integrity

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Effective listening80.71
    Do they communicate effectively?
    Effective communication110.84
    Do they express themselves effectively?
    Making plans paying attention to details80.77
    Do they have a desirable work ethic?
    Understanding customers and others60.70
    Are they able to understand people’s emotions?
    Teamplayer Respect for rules90.74
    Do they follow the team rules?
    Teamplayer Helping Others60.75
    Do they find pride in helping others?
    Teamplayer Positive group practices90.72
    Are they effective team players?
    Creativity and problem solving80.77
    Are they creative problem solvers?
    Social confidence40.72
    Do they feel at ease in social situations?
    Are they skilled in handling social situations?
    Do they live up to principles?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $78,079 / per year

    $37,5 / hour

    A relatively low annual wage is $57,483 (10th percentile)

    A relatively high salary of the annual wage is $103,963 (90th percentile)

    Find out the psychometric properties for the Account Manager Traitforward questionnaire