Sales / Business Development, Marketing / Advertising

Account Executive


An account executive is responsible for building and maintaining relationships with clients. They identify new business opportunities, negotiate contracts, and ensure that client needs are met. They typically work in advertising, marketing, or public relations agencies, or in-house at companies.

The goal of an Account Executive is to increase sales and revenue by identifying new business opportunities and maintaining relationships with existing clients.

Common tasks 

    TaskRelated trait(s)
    Identifying opportunities in the market Creativity and problem solving Attention to detail Understanding customers and others Persistence
    Building relationships with clients  Effective listening  Understanding customers and others
    Maintaining and deepening relations with clients  Extroversion Integrity Effective listening  Understanding customers and others
    Ensuring customer retention Creativity and problem solving Integrity Effective listening  Attention to detail Understanding customers and others
    Understanding client needs and goals Effective listening Attention to detail Understanding customers and others
    Developing plans to meet client objectives Creativity and problem solving Attention to detail
    Negotiating contracts Integrity Effective listening  Understanding customers and others
    Negotiating pricing Effective listening  Understanding customers and others
    Collaborating with teams to deliver client requirements  Effective listening Attention to detail Understanding customers and others Teamplayer Respect for rules Teamplayer Helping Others 
    Preparing reports and presenting findings to clients and stakeholders  Extroversion

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Creativity and problem solving80.77
    Are they strong problem solvers?
    Social confidence50.82
    Do they feel at ease in social situations?
    Are they skilled in handling social situations?
    Do they live up to principles?
    Effective listening80.71
    Do they communicate effectively?
    Effective communication110.84
    Do they express themselves effectively?
    Attention to detail80.77
    Do they have a desirable work ethic?
    Understanding customers and others60.70
    Are they able to understand people’s emotions?
    Teamplayer Respect for rules90.74
    Do they follow the rules of the team?
    Teamplayer Helping Others60.75
    Do they find pride in helping others?
    Teamplayer Positive group practices90.72
    Are they effective team players?
    Are they persistent?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    *Median wage: 

    $80,000 / per year

    $38 / hour

    The median annual wage for this profession is $80,000.

    * Don’t know what to write here!

    Find out the psychometric properties for the Account Executive Traitforward questionnaire