Sales / Business Development, Marketing / Advertising

Account Executive

Overview

An account executive is responsible for building and maintaining relationships with clients. They identify new business opportunities, negotiate contracts, and ensure that client needs are met. They typically work in advertising, marketing, or public relations agencies, or in-house at companies.

The goal of an Account Executive is to increase sales and revenue by identifying new business opportunities and maintaining relationships with existing clients.

Common tasks 

    TaskRelated trait(s)
    Identifying opportunities in the market Creativity and problem solving Making plans – paying attention to details Emotional Intelligence Understanding customers and others Persistence
    Building relationships with clients  Communication skills – Understanding others  Making plans – paying attention to details Emotional Intelligence Understanding customers and others Persistence
    Maintaining and deepening relations with clients  Extroversion Integrity Communication skills – Understanding others  Making plans – paying attention to details Emotional Intelligence Understanding customers and others
    Ensuring customer retention Creativity and problem solving Integrity Communication skills – Understanding others  Making plans – paying attention to details Emotional Intelligence Understanding customers and others
    Understanding client needs and goals Communication skills – Understanding others Making plans – paying attention to details Emotional Intelligence Understanding customers and others
    Developing plans to meet client objectives Creativity and problem solving Making plans – paying attention to details
    Negotiating contracts Integrity Communication skills – Understanding others  Emotional Intelligence Understanding customers and others
    Negotiating pricing Communication skills – Understanding others  Emotional Intelligence Understanding customers and others
    Collaborating with teams to deliver client requirements  Extroversion Communication skills – Understanding others  Making plans – paying attention to details Emotional Intelligence Understanding customers and others Teamplayer Respect for rules Teamplayer Helping Others 
    Preparing reports and presenting findings to clients and stakeholders  Extroversion

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Creativity and problem solving80.77
    Are they problem solvers?
    Social confidence50.82
    Are they able to express themselves social situations?
    Extroversion60.75
    Are they skilled handling social situations?
    Integrity80.71
    Are they moral, honest?
    Communication skills – Understanding others80.71
    Do they understand others?
    Communication – Expressiveness110.84
    Do they express themselves effectively?
    Making plans – paying attention to details80.77
    Do they have a desirable work ethic?
    Emotional Intelligence Understanding customers and others60.70
    Do they understand the emotions of others?
    Teamplayer Respect for rules90.74
    Do they follow rules?
    Teamplayer Helping Others60.75
    Do they like helping others?
    Teamplayer Positive group practices90.72
    Do they like being included in a group?
    Persistence70.77
    Are they persistent?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    *Median wage: 

    $80,000 / per year

    $38 / hour

    The median annual wage for this profession is $80,000. Nonetheless several professionals may not be paid in that rate.

    A relatively low salary the 10th percentile of the annual wage is $37,000 whilst a relatively high salary, the 90th percentile of the annual wage is $300,000.

    * Don’t know what to write here!

    Find out the psychometric properties for the Account Executive Traitforward questionnaire

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