Sales / Business Development, Marketing / Advertising
Account Executive
Overview
An account executive is responsible for building and maintaining relationships with clients. They identify new business opportunities, negotiate contracts, and ensure that client needs are met. They typically work in advertising, marketing, or public relations agencies, or in-house at companies.
The goal of an Account Executive is to increase sales and revenue by identifying new business opportunities and maintaining relationships with existing clients.
Common tasks
| Task | Related trait(s) |
|---|---|
| Identifying opportunities in the market | Creativity and problem solving Making plans – paying attention to details Emotional Intelligence Understanding customers and others Persistence |
| Building relationships with clients | Social confidence Communication skills – Understanding others Communication – Expressiveness Emotional Intelligence Understanding customers and others |
| Maintaining and deepening relations with clients | Social confidence Extroversion Integrity Communication skills – Understanding others Communication – Expressiveness Emotional Intelligence Understanding customers and others |
| Ensuring customer retention | Creativity and problem solving Integrity Communication skills – Understanding others Communication – Expressiveness Making plans – paying attention to details Emotional Intelligence Understanding customers and others |
| Understanding client needs and goals | Communication skills – Understanding others Making plans – paying attention to details Emotional Intelligence Understanding customers and others |
| Developing plans to meet client objectives | Creativity and problem solving Making plans – paying attention to details |
| Negotiating contracts | Integrity Communication skills – Understanding others Communication – Expressiveness Emotional Intelligence Understanding customers and others |
| Negotiating pricing | Communication skills – Understanding others Communication – Expressiveness Emotional Intelligence Understanding customers and others |
| Collaborating with teams to deliver client requirements | Social confidence Communication skills – Understanding others Making plans – paying attention to details Emotional Intelligence Understanding customers and others Teamplayer Respect for rules Teamplayer Helping Others Teamplayer Positive group practices |
| Preparing reports and presenting findings to clients and stakeholders | Social confidence Extroversion |
Soft skills measured by TraitForward
| Trait | No of Questions | Cronbach’s alpha (α) | |
|---|---|---|---|
| Creativity and problem solving | 8 | 0.77 | |
| Are they strong problem solvers? | |||
| Social confidence | 5 | 0.82 | |
| Do they feel at ease in social situations? | |||
| Extroversion | 6 | 0.75 | |
| Are they skilled in handling social situations? | |||
| Integrity | 8 | 0.71 | |
| Do they live up to principles? | |||
| Communication skills – Understanding others | 8 | 0.71 | |
| Do they communicate effectively? | |||
| Communication – Expressiveness | 11 | 0.84 | |
| Do they express themselves effectively? | |||
| Making plans – paying attention to details | 8 | 0.77 | |
| Do they have a desirable work ethic? | |||
| Emotional Intelligence Understanding customers and others | 6 | 0.70 | |
| Are they able to understand people’s emotions? | |||
| Teamplayer Respect for rules | 9 | 0.74 | |
| Do they follow the rules of the team? | |||
| Teamplayer Helping Others | 6 | 0.75 | |
| Do they find pride in helping others? | |||
| Teamplayer Positive group practices | 9 | 0.72 | |
| Are they effective team players? | |||
| Persistence | 7 | 0.77 | |
| Are they persistent? | |||
Did you Know?
Source: US Department of Labor – Bureau of Labor Statistics
*Median wage:
$80,000 / per year
$38 / hour
The median annual wage for this profession is $80,000.
* Don’t know what to write here!
Find out the psychometric properties for the Account Executive Traitforward questionnaire