Sales / Business Development, Retail
A sales representative is responsible for selling a company’s products or services to potential and existing customers. Their primary duty is to identify sales opportunities, develop relationships with customers, and close deals.
Sales representatives may work in a variety of industries, including retail, technology, manufacturing, and healthcare. The specific duties and responsibilities of a sales representative may vary depending on the industry and company they work for, but their primary goal is to drive revenue growth through successful sales efforts.
|Prospecting for new customers and leads.
|Communication skills – Understanding others Communication skills – Expressiveness Understanding customers and others Creativity and problem solving Social confidence Persistence
|Researching and understanding the needs of potential customers.
|Communication skills – Understanding others Communication skills – Expressiveness Understanding customers and others Creativity and problem solving
|Negotiating deals and contracts with customers.
|Communication skills – Understanding others Communication skills – Expressiveness Creativity and problem solving Social confidence
|Managing and maintaining relationships with existing customers.
|Communication skills – Understanding others Communication skills – Expressiveness Understanding customers and others Creativity and problem solving Social confidence Integrity
|Developing a deep understanding of the company’s products or services.
|Collaborating with other sales team members and departments to achieve sales objectives.
|Teamplayer Respect for rules Teamplayer Helping Others Teamplayer Positive group practices
Soft skills measured by TraitForward
|No of Questions
|Cronbach’s alpha (α)
|Communication skills – Understanding others
|Do they understand others?
|Communication skills – Expressiveness
|Do they express themselves effectively?
|Do they have a desirable work ethic?
|Understanding customers and others
|Do they understand the emotions of others?
|Teamplayer Respect for rules
|Do they follow rules?
|Teamplayer Helping Others
|Do they like helping others?
|Teamplayer Positive group practices
|Do they like being included in a group?
|Creativity and problem solving
|Are they creative problem solvers?
|Are they able to express themselves in social situations?
|Are they skilled handling social situations?
|Are they moral, honest, do they follow the rules?
|Activity Level and Multitasking
|Can they multitask? Can they handle demanding workloads?
|Are they persistent?
Did you Know?
Source: US Department of Labor – Bureau of Labor Statistics / indeed.com
* Pay market rates for Sales Representatives may vary considerably depending on the industry sector. Most employers use a combination of salary and commissions or salary plus bonuses. Commissions usually are based on a percentage of sales. Bonuses may depend on the individual’s performance and/or on the sales team performance in the business unit and/or on the annual company’s performance
Find out the psychometric properties for the Sales Representative Traitforward questionnaire