Retail, Marketing / Advertising, Design / Graphic Arts / Creative

Visual Merchandiser


A Merchandise Displayer and Window Trimmer is responsible for creating attractive and eye-catching displays of merchandise in store windows and inside stores. They use their creative skills to arrange items in a visually pleasing manner to attract customers.

The main responsibilities of a Visual Merchandiser include developing concepts and themes for displays, creating eye-catching product arrangements, selecting and arranging props and decorations, collaborating with other departments to ensure that displays and products are coordinated with marketing campaigns and promotions, and maintaining the cleanliness and organization of the display area.

Common tasks 

    TaskRelated trait(s)
    Plan commercial displays Artistic Interests Creativity
    Create displays in accordance company brand and objectives and aesthetic criteria Achievement striving Adaptability
    Conducting store visits and assessments Conscientiousness
    Managing the inventory of display materials Conscientiousness
    Training staff on visual merchandising standards Amiability 
    Conducting research to inform decisions Conscientiousness
    Keeping up to date with latest developments in the field Conscientiousness
    Collaborating with store managers and others Amiability Emotional intelligence 

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Do they have a desirable work ethic?
    Achievement striving60.69
    Do they want to make their work stand out?
    Are they calm? Do they respect others?
    Artistic Interests70.81
    Do they know what makes things look nice?
    Do they know how to come up with new solutions?
    Can they come up with new solutions to old problems?
    Can they take charge, can they convince others?
    Emotional intelligence50.76
    Do they know what make others tick?
    Are they good team members?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $32,060 / per year

    $15 / hour

    The median annual wage for this profession is $32,060. Nonetheless several professionals may not be paid in that rate. A relatively low salary the 10th percentile of the annual wage is $26,560 whilst a relatively high salary, the 90th percentile of the annual wage is $47,290.

    Expected employment growth:

    Number (in thousands in 2021): 161.6

    Number (in thousands in 2031): 169.1

    Employment percent change: 4.6

    Entry Education level:

    To become a Visual Merchandiser, one typically needs a bachelor’s degree in visual merchandising, marketing, or a related field. However, some employers may accept candidates with relevant experience in retail, art, or design. Visual Merchandisers must have excellent design and artistic skills, be knowledgeable about current trends and consumer behavior, and be able to think creatively to develop compelling and innovative displays. They must also have strong communication and collaboration skills to work effectively with other departments, vendors, and clients. Finally, Visual Merchandisers must be detail-oriented and able to work under pressure to meet tight deadlines and ensure that displays are constantly updated and refreshed.

    Find out the psychometric properties for the Visual Merchandiser Traitforward questionnaire