Marketing / Advertising, E-Commerce / Digital Services

Digital Marketer


A digital marketer is responsible for developing and executing marketing strategies using digital channels such as social media, email, and search engines. They should have a deep understanding of digital marketing tools and analytics to measure the success of campaigns.

The main responsibilities of a digital marketer include developing and implementing digital marketing strategies, creating and managing online campaigns, analyzing and interpreting data to measure the effectiveness of campaigns, and staying up-to-date with digital marketing trends and best practices.

Common tasks 

    TaskRelated trait(s)
    Developing digital marketing campaigns through various channels, such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, or content marketing Conscientiousness Innovative Achievement
    Conducting research to identify and understand target audiences Conscientiousness
    Evaluate campaign effectiveness and make adjustments Conscientiousness Innovative Persistence
    Communicating with cross-functional teams, such as designers, developers, and content creators Emotional Intelligence Dutifulness Communication Expressiveness Communication skills – Understanding others
    Budgeting digital marketing campaigns and ensure cost-effectiveness Conscientiousness
    Developing reports on the performance of digital marketing campaigns Conscientiousness
    Being able to use relevant tools and software Innovative
    Staying up-to-date with developments in the field Conscientiousness
    Developing and maintaining relationships with influencers and partners to increase visibility Emotional Intelligence
    Training team members Modesty Teamplayer Helping Others 

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Do they value other points of view? Are they open to new ideas? Are they able to improve upon other ideas, or use other points of view to improve their own ideas?
    Do they have a desirable work ethic?
    Can they cope with new technologies and changes in existing technologies? Can they cope with fundamentally different project requirements?
    Are they persistent?
    Will they strive for quality and take the time and effort to care for every detail?
    Artistic Interests40.77
    Are they familiar with art?
    Emotional Intelligence70.75
    Do they understand what makes a campaign interesting for the audience?
    How easy is it to accept a decision that is not theirs? Are they a rock star or a team player?
    Communication Expressiveness110.84
    Do they express themselves effectively?
    Communication skills – Understanding others80.71
    Do they understand others?
    Teamplayer Helping Others60.75
    Do they like helping others?
    Teamplayer Positive group practices110.78
    Do they like being included in a group?
    Positive Expressivity70.75
    Are they polite to others?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $68,230 / per year

    $59 / hour

    A relatively low annual wage is $38,280 (10th percentile)

    A relatively high salary of the annual wage is $31,850 (90th percentile)

    Expected employment growth:

    Number of professionals (Market research analysts and marketing specialists) occupied in US in 2021: 792.5 K

    Projected number of professionals (Market research analysts and marketing specialists) occupied in US in 2031: 942.8 K

    Employment percent change: 19%

    Entry Education level:

    To become a digital marketer, one typically needs a bachelor’s degree in a relevant field, such as marketing, communications, or business. They must have strong communication and analytical skills and be proficient in using digital marketing tools such as Google Analytics, social media platforms, and email marketing software. Additionally, digital marketers must be able to work well in a team environment and have excellent project management and organizational skills. They should also be able to adapt to changes in technology and marketing trends and be able to think creatively to develop engaging and effective digital marketing campaigns.

    Find out the psychometric properties for the Digital Marketer Traitforward questionnaire