Sales / Business Development, Operations, Strategy / Planning

Sales Operation Manager


A sales operations manager is responsible for managing the sales process and ensuring sales teams have the resources they need to be successful. They oversee sales data analysis, sales forecasting, sales planning, and sales administration. They work closely with other departments, such as marketing and finance, to ensure a seamless sales process.

The responsibilities of a Sales Operations Manager include managing sales analytics, forecasting and planning, developing and implementing sales processes and systems, managing the sales team’s technology and tools, and providing support and guidance to the sales team.

Common tasks 

    TaskRelated trait(s)
    Developing and implementing sales operations plans and optimize procedures Integrity Understanding customers and others Creativity and problem solving Making plans paying attention to details
    Maintaining reporting and analyzing sales-related metrics and data Making plans paying attention to details Creativity and problem solving
    Providing training and support to the sales team Equality and fairness in leadership
    Implementing and managing sales automation tools and systems to increase productivity and efficiency of the sales team Making plans paying attention to details
    Following company guidelines, rules and regulations Teamplayer Respect for rules
    Collaborating with others  Equality and fairness in leadership Effective listening  Teamplayer Helping Others

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Are they moral, honest, do they follow the rules?
    Understanding customers and others60.70
    Do they understand the emotions of others?
    Teamplayer Respect for rules90.74
    Do they follow rules?
    Teamplayer Positive group practices90.72
    Do they like being included in a group?
    Creativity and problem solving80.77
    Are they creative problem solvers?
    Equality and fairness in leadership110.73
    Are they biased against people and social groups?
    Effective listening80.71
    Do they understand others?
    Persuasive communication110.84
    Do they express themselves effectively?
    Making plans paying attention to details80.77
    Do they have a desirable work ethic?
    Teamplayer Helping Others60.75
    Do they like helping others?
    Are they skilled handling social situations?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $100,000 / per year

    $48 / hour

    The median annual wage for this profession is $100,000. Nonetheless several professionals may not be paid in that rate. A relatively low salary the 10th percentile of the annual wage is $40,000 whilst a relatively high salary, the 90th percentile of the annual wage is $210,000.

    Entry Education level:

    To become a Sales Operations Manager, one typically needs to have a degree in business administration, marketing, or a related field, along with several years of experience in sales operations, business analysis, or a related field. Sales Operations Managers must have strong analytical skills to analyze sales data, identify trends, and forecast future sales. They must also be highly organized and detail-oriented to manage sales processes and systems effectively. Finally, Sales Operations Managers must have excellent communication and interpersonal skills to work with the sales team and other departments within the organization.

    Find out the psychometric properties for the Sales Operation Manager Traitforward questionnaire