Sales / Business Development, Marketing / Advertising, Consulting

Account Manager

Related positions: Account Manager, Client manager, Customer account manager, Key account manager, Client services manager, Account representative, Account specialist, Relationship manager, Client relationship manager, Customer success manager, Business development manager

Overview

Account managers are responsible for managing client accounts and ensuring that they receive quality service. They manage relationships with customers. They work with account executives to develop account plans, identify opportunities for growth, and ensure that client expectations are met.

Account managers may work in a variety of industries, such as sales, marketing, advertising, or customer service. They typically have excellent communication and interpersonal skills. They may also be responsible for developing and implementing sales strategies, managing budgets, and providing ongoing support to clients.

Common tasks 

    TaskRelated trait(s)
    Identifying opportunities in the market Meticulous Planning Client Intuition Innovative Problem Solving
    Building and maintaining relationships with clients with an understanding of their needs Client-Centric Empathy  Client Intuition 
    Developing strategies to achieve sales targets Meticulous Planning Client Intuition Innovative Problem Solving
    Upselling and cross-selling products or services Client-Centric Empathy  Client Intuition 
    Collaborating with teams to deliver client requirements Client-Centric Empathy 
    Providing customer support Client-Centric Empathy  Client Intuition
    Preparing reports and presenting findings to clients and stakeholders Meticulous Planning
    Negotiating contracts and pricing Client-Centric Empathy  Principled Partnership Principled Partnership

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Client-Centric Empathy80.71
    Can they truly understand client needs, concerns, and perspectives by attentively listening beyond just the words being spoken?
    Persuasive Communication110.84
    Can they convey information persuasively and build rapport through their communication, adapting their style to different client personalities and situations?
    Meticulous Planning80.77
    Can they create detailed, actionable plans while ensuring all critical components and client-specific requirements are thoroughly addressed?
    Client Intuition60.70
    Can they accurately perceive and respond to clients’ unspoken needs while maintaining engaging, appropriate, and positive interactions across diverse business contexts?
    Professional Integrity90.74
    Can they consistently demonstrate integrity by honoring commitments, following established protocols, and maintaining professional standards in client interactions?
    Empathetic Support60.75
    Do they consistently demonstrate willingness to support colleagues and clients, putting collective success ahead of personal recognition?
    Collaborative Excellence90.72
    Can they consistently contribute positively to team dynamics while supporting colleagues and fostering an inclusive environment in collaborative settings?
    Innovative Problem Solving80.77
    Can they generate innovative solutions to client challenges and think outside conventional frameworks to create value-adding opportunities?
    Interpersonal Confidence40.72
    Can they interact comfortably and confidently with clients and stakeholders in various social settings, from formal presentations to impromptu discussions?
    Social Confidence60.75
    Can they comfortably engage with new people, initiate meaningful business conversations, and energize client interactions across various professional settings?
    Principled Partnership80.71
    Can they maintain honest and ethical business practices even when faced with challenging situations or pressure to meet targets?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Find out the psychometric properties for the Account Manager Traitforward questionnaire

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