Retail, Marketing / Advertising, Design / Graphic Arts / Creative

Visual Merchandiser

Related positions: Visual Merchandiser, Merchandise Displayer and Window Trimmer, Merchandise Displayer, Window Trimmer, Decorator, Display Associate, Display Decorator, Display Specialist, In-Store Marketing Associate, Merchandiser, VM, Visual Merchandising Specialist

Overview

A Merchandise Displayer and Window Trimmer is responsible for creating attractive and eye-catching displays of merchandise in store windows and inside stores. They use their creative skills to arrange items in a visually pleasing manner to attract customers.

The main responsibilities of a Visual Merchandiser include developing concepts and themes for displays, creating eye-catching product arrangements, selecting and arranging props and decorations, collaborating with other departments to ensure that displays and products are coordinated with marketing campaigns and promotions, and maintaining the cleanliness and organization of the display area.

Common tasks 

    TaskRelated trait(s)
    Plan commercial displays Aesthetic Appreciation Creative Vision
    Create displays in accordance company brand and objectives and aesthetic criteria Drive for Excellence Visual Versatility
    Conducting store visits and assessments Detail-Oriented Excellence
    Managing the inventory of display materials Detail-Oriented Excellence
    Training staff on visual merchandising standards Composed Presence 
    Conducting research to inform decisions Detail-Oriented Excellence
    Keeping up to date with latest developments in the field Detail-Oriented Excellence
    Collaborating with store managers and others Composed Presence Customer Insight 

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Detail-Oriented Excellence70.74
    Can they consistently notice, prioritize, and perfect the small details that create compelling and on-brand visual displays?
    Drive for Excellence60.69
    Can they consistently transform creative concepts into polished, high-quality displays while maintaining exacting standards throughout the entire implementation process?
    Composed Presence60.82
    Can they maintain emotional composure and respond calmly when faced with pressure, criticism, or challenging situations in the retail environment?
    Aesthetic Appreciation70.81
    Can they recognize and create visually appealing arrangements that emotionally resonate with customers while effectively showcasing merchandise?
    Creative Vision60.75
    Can they envision and implement original, attention-grabbing display concepts that effectively showcase products while reinforcing brand messages?
    Visual Versatility70.71
    Can they adapt their visual concepts, accept constructive feedback, and embrace new merchandising approaches with openness and flexibility?
    Visual Leadership70.80
    Can they confidently take charge of visual merchandising initiatives and persuasively communicate their vision to influence both team members and stakeholders?
    Customer Insight50.76
    Can they accurately read and anticipate customer preferences and behaviors to create displays that genuinely connect with target audiences?
    Collaborative Synergy90.73
    Can they work harmoniously with diverse team members while bringing out the best in others to create cohesive and effective visual merchandising solutions?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Find out the psychometric properties for the Visual Merchandiser Traitforward questionnaire

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