Real Estate, Sales / Business Development

Real Estate Agent

Related positions: Real Estate Agent, Real Estate Salesperson, Realtor, Realtor Associate, Sales Agent

Overview

A real estate agent helps clients buy, sell, and rent properties. They must be knowledgeable about the real estate market and laws, as well as be skilled at negotiating and communicating with clients.

The main responsibilities of a real estate agent include identifying potential properties or clients, marketing properties for sale or rent, conducting property viewings, negotiating contracts and prices, coordinating inspections and appraisals, and ensuring that all legal and financial requirements are met. Real Estate Agents must also maintain accurate records of all transactions and interactions with clients.

Common tasks 

    TaskRelated trait(s)
    Prospecting for clients and marketing properties Intuitive Connection Analytical Decision Making Professional Excellence
    Conducting property showings Composed Under Pressure  Confident Communication Intuitive Connection
    Provide accurate information about the property and the surrounding area Professional Excellence
    Negotiating contracts and pricing Composed Under Pressure  Confident Communication
    Coordinating property inspections and appraisals and determine pricing Professional Excellence
    Provide guidance and support throughout the transaction process Professional Excellence Intuitive Connection
    Keeping up-to-date with developments in the field Professional Excellence
    Complying with law and regulations Professional Integrity
    Maintaining records of transactions and client interactions Professional Excellence
    Networking within the real estate industry to identify opportunities Confident Communication Intuitive Connection

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Professional Excellence70.73
    Do they demonstrate a strong commitment to thoroughness, organization, and attention to detail in their professional responsibilities?
    Composed Under Pressure70.80
    Can they maintain their composure, clear thinking, and professional demeanor even during high-pressure situations like tough negotiations, tight deadlines, or when deals are at risk of falling through?
    Client-Centered Integrity70.75
    Does this person consistently demonstrate ethical behavior and prioritize client interests above personal gain, even when faced with opportunities for easier sales or higher commissions?
    Confident Communication50.76
    Can they express themselves clearly and convincingly with self-assurance when presenting properties, negotiating deals, or building client relationships?
    Intuitive Connection70.77
    Can they naturally sense and respond to clients’ unexpressed needs, emotions, and preferences?
    Dynamic Energy60.72
    Can they maintain high levels of activity and responsiveness while efficiently handling multiple tasks and responsibilities at once?
    Analytical Decision Making50.76
    Can they systematically analyze information, weigh multiple factors, and reach sound conclusions when making important property-related decisions?
    Client-Focused Service60.75
    Can they consistently place client needs at the forefront, demonstrating genuine concern, attentiveness, and willingness to go above and beyond to ensure client satisfaction?
    Relationship Excellence90.72
    Can they effectively build and maintain positive relationships with clients, colleagues, and other stakeholders while ensuring everyone feels valued and included in the process?
    Professional Integrity90.74
    Can they consistently demonstrate honesty, ethical conduct, and reliability in all professional interactions, even when facing pressure or potential personal cost?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Find out the psychometric properties for the Real Estate Agent Traitforward questionnaire

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