Tourism, Food / Beverage



A barista is responsible for preparing and serving coffee and other beverages at coffee shops, cafes, and restaurants. They may also assist with food preparation and customer service.

Baristas must be knowledgeable about different types of coffee beans and brewing methods, and have the skills to create high-quality beverages consistently. They must also be able to multitask and work efficiently in a fast-paced environment, while maintaining a friendly and professional demeanor.

To become a barista, there are typically no formal education requirements, although some employers may prefer candidates with prior experience in the hospitality or food service industry. On-the-job training is common, and baristas may also choose to complete additional training or certifications to advance their skills and career. A passion for coffee and a commitment to providing excellent customer service are key qualities.

Common tasks 

    TaskRelated trait(s)
    Greeting customers Amiability Extroversion Emotional Intelligence
    Taking orders and serving menu items Activity level
    Grinding, measuring, and brewing coffee beans to specific standards Conscientiousness Activity level
    Using equipment such as espresso machines, grinders, and blenders Conscientiousness
    Maintaining cleanliness and sanitation standards in the work area and equipment Conscientiousness
    Ensuring that the equipment works to defined standards Conscientiousness
    Informing customers about menu items, answering questions and providing recommendations about menu items Amiability
    Handling and processing payments Conscientiousness
    Monitoring inventory levels and restocking supplies Conscientiousness Activity level
    Following health and safety guidelines and regulations Conscientiousness
    Maintaining a welcoming and comfortable atmosphere for customers Conscientiousness
    Participating in staff hire, training staff and managing staff schedules 
    Ensuring staff follows rules and procedures Assertiveness 

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Are they good team members?
    Do they have a desirable work ethic?
    Are they calm? Do they respect others?
    Are they skilled in handling social situations?
    Activity level50.67
    Can they multitask? Can they handle demanding workloads?
    Emotional Intelligence90.82
    Can they understand the customers?
    Are they be able to convince others?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $24,187 / per year

    $12 / hour

    A relatively low annual wage is $20,187 (10th percentile)

    A relatively high salary of the annual wage is $28,722 (90th percentile)

    Expected employment growth:

    Number of professionals occupied in US in 2021: 87.3 K

    Projected number of professionals occupied in US in 2031: 99.5 K

    Employment percent change: 12,3%

    Find out the psychometric properties for the Barista Traitforward questionnaire