Sales / Business Development

Sales Supervisor

Related positions: Sales Supervisor, First line supervisor of non retail sales workers, Customer Service Department Supervisor, Customer Service Supervisor, Driver Sales Supervisor, Information Center Supervisor, Inside Sales Supervisor, Reservations Supervisor, Sales Department Supervisor, Sales Leader, Sales Team Leader

Overview

A First Line Supervisor of Non-Retail Sales Workers is responsible for overseeing the work of sales staff who are involved in selling products or services to businesses, governments, or other organizations. They ensure that sales targets are met, and develop strategies to improve sales performance. They also train and coach sales staff, manage budgets, and analyze sales data to identify trends and opportunities for growth.

The main responsibilities of a sales supervisor include managing and motivating sales teams, setting sales targets and quotas, training new sales staff, monitoring sales performance and analyzing sales data, providing feedback and coaching to sales staff, and collaborating with other departments to ensure that sales efforts are aligned with overall company goals.

Common tasks 

    TaskRelated trait(s)
    Managing a team of sales professionals Emotional Stability Active Listening  Customer Intuition  Inclusive Leadership
    Participating in the recruitment process and provide training to sales team members Emotional Stability Active Listening  Customer Intuition
    Developing and implementing sales strategies Strategic Precision
    Analyzing sales data to identify areas for improvement Strategic Precision
    Building and maintaining relationships with key customers and stakeholders Emotional Stability Active Listening  Customer Intuition
    Conducting performance evaluations and provide feedback to team members Emotional Stability Active Listening  Customer Intuition  Inclusive Leadership
    Managing budgets ensuring cost-effectiveness Principled Leadership
    Ensuring compliance policies, procedures and regulations Principled Leadership
    Collaborating with other departments, such as marketing and product development Emotional Stability Active Listening  Customer Intuition
    Representing the company at events and conferences Emotional Stability Active Listening  Customer Intuition

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Drive & Initiative60.72
    Can they consistently demonstrate self-motivated energy and proactive action to achieve results without requiring external pressure or direction?
    Emotional Stability60.81
    Can they maintain composure and a positive demeanor when faced with challenging situations, setbacks, or pressure in the sales environment?
    Active Listening80.71
    Can they fully engage with, accurately interpret, and appropriately respond to the verbal and non-verbal messages from their team members and customers?
    Influential Articulation110.84
    Can they express themselves clearly and persuasively while captivating others and inspiring action through their words?
    Strategic Precision70.75
    Can they maintain meticulous attention to detail while systematically organizing work to ensure quality outcomes?
    Customer Intuition80.76
    Can they accurately sense customers’ unspoken needs and adapt their team’s approach accordingly?
    Principled Leadership90.73
    Can they lead their sales team with consistent integrity, prioritizing ethical business practices even when faced with pressure to meet targets?
    Confident Leadership60.86
    Can they confidently take charge of situations, make decisions, and guide others with a sense of authority and purpose?
    Inclusive Leadership110.73
    Can they create an environment where all team members feel valued and can contribute fully, regardless of their background or identity?
    Team Harmony110.78
    Can they foster a collaborative, inclusive team environment where all members feel supported while effectively balancing individual contributions with collective goals?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Find out the psychometric properties for the Sales Supervisor Traitforward questionnaire

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