Sales / Business Development

Sales Development Representative

Related positions: Sales Development Representative, Business development representative, Sales development consultant, Sales associate, Sales coordinator, Sales executive, Sales account representative, Sales lead generation specialist, Sales prospector, Sales hunter, Sales account manager

Overview

A sales development representative is responsible for identifying potential clients, contacting them, and scheduling meetings for sales teams. They research potential customers, provide information about the company’s products or services, and build relationships with clients.

The responsibilities of an SDR include identifying potential customers through various channels, such as social media, email campaigns, and targeted outreach, and engaging with them to gather information about their needs and interests. SDRs must also be able to effectively communicate the value of a company’s products or services and set up appointments or demonstrations for the sales team.

Common tasks 

    TaskRelated trait(s)
    Reaching out to potential customers using tools such as social media digital campaigns or outbound calls Customer Intuition Solution Architect Sales Intelligence
    Identifying and qualifying leads Analytical Acumen Customer Intuition Solution Architect Sales Intelligence
    Scheduling appointments or demos for sales representatives  Active Listening Skills 
    Collaborating with sales and marketing teams Active Listening Skills  Genuine Support Professional Integrity  Customer Composure
    Keeping records of interactions with customers Detail-Oriented Planning
    Complying with company guidelines Professional Integrity

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Analytical Acumen70.74
    Can they effectively analyze data, identify meaningful patterns, and use these insights to make strategic decisions in their sales approach?
    Social Prowess40.72
    Can they confidently and comfortably engage with strangers while effectively expressing themselves and influencing the conversation toward desired outcomes?
    Active Listening Skills80.71
    Can they fully focus on what prospects are communicating, accurately interpret their needs, and respond in a way that demonstrates genuine understanding?
    Professional Integrity80.71
    Do they uphold ethical standards and demonstrate honesty in their professional interactions, even when faced with pressure to meet sales targets?
    Customer Intuition60.70
    Can they naturally sense and respond to potential customers’ unspoken needs and social cues to build genuine connections?
    Sales Drive60.74
    Do they demonstrate a strong internal motivation to pursue sales goals with persistence, even in the face of challenges or rejection?
    Detail-Oriented Planning80.77
    Can they organize and execute their sales activities with thoroughness, precision, and consistent follow-through?
    Solution Architect80.77
    Can they identify underlying problems, connect relevant information, and design creative solutions that address customer needs?
    Persuasive Communication110.84
    Can they effectively influence and convince potential customers through articulate, captivating, and confident communication?
    Genuine Support60.75
    Does this person demonstrate a sincere desire to understand and address the needs of both customers and colleagues?
    Professional Integrity90.74
    Does the candidate demonstrate unwavering ethical standards and honesty in their professional conduct, even when faced with challenging targets or high-pressure situations?
    Collaborative Spirit110.78
    Can they work harmoniously with others, actively contribute to team efforts, and foster an inclusive, supportive environment where everyone can succeed together?
    Sales Intelligence90.76
    Can they systematically analyze customer information, market trends, and product knowledge to identify valuable sales opportunities and develop effective engagement strategies?
    Customer Composure40.75
    Can they maintain emotional stability and a professional demeanor when faced with rejections, objections, or challenging customer interactions?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Find out the psychometric properties for the Sales Development Representative Traitforward questionnaire

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