E-Commerce / Digital Services, Marketing / Advertising
Copywriter
Overview
A copywriter is responsible for creating written content for marketing and advertising purposes. They produce copy for websites, social media, print materials, and other media channels with the goal of promoting a product or service.
Copywriters are responsible for creating copy that is persuasive, engaging, and effective in communicating a brand’s message and selling its products or services. They may write copy for print ads, television commercials, social media campaigns, websites, and other marketing materials.
Common tasks
| Task | Related trait(s) |
|---|---|
| Writing and editing copy for a variety of mediums, such as print and digital ads, social media posts, email marketing campaigns, and website content | Imaginative Educated A reader with an attitude Achieving results |
| Collaborating with creative teams to develop and execute advertising and marketing campaigns and ensure that the copy alligns with overall objectives | Self efficacy Receptive to feedback Positive outlook Achieving results Educated A reader with an attitude Trustworthy |
| Conducting research to understand target audiences, products or services, and market trends | Educated Self efficacy |
| Testing and optimizing copy to improve engagement and conversion rates | Managing workload |
| Presenting ideas to clients, managing multiple projects and deadlines | Moral values Positive outlook |
| Staying up-to-date with industry trends and best practices in copywriting | Receptive to feedback |
Soft skills measured by TraitForward
| Trait | No of Questions | Cronbach’s alpha (α) | |
|---|---|---|---|
| Imaginative | 6 | 0.70 | |
| Are they imaginative enough? | |||
| Educated | 6 | 0.79 | |
| Are they using the language well enough? | |||
| Moral values | 12 | 0.70 | |
| Does your candidate have strong moral values that align with your company? | |||
| Self management | 5 | 0.73 | |
| Are they disciplined enough to manage themselves? | |||
| Self efficacy | 8 | 0.76 | |
| Are they confident they can understand new things and write about them? | |||
| Receptive to feedback | 9 | 0.70 | |
| Can they use feedback constructively? | |||
| Managing workload | 5 | 0.70 | |
| Can they handle the workload? | |||
| Positive outlook | 6 | 0.77 | |
| Do you have the ability to inspire readers? | |||
| A reader with an attitude | 9 | 0.80 | |
| Are they consuming art to remain inspired? | |||
| Trustworthy | 7 | 0.74 | |
| Do they keep their promises? Can they be trusted to respect news embargoes and confidential information? | |||
| Understanding the audience | 7 | 0.75 | |
| Can they connect with their audience on an emotional level? | |||
| Achieving results | 6 | 0.68 | |
| Will they be tuned to the results of the marketing copy? | |||
Did you Know?
Source: US Department of Labor – Bureau of Labor Statistics
Median wage:
$71,640 / per year
$34 / hour
A relatively low annual wage is $38,590 (10th percentile)
A relatively high salary of the annual wage is $130,970 (90th percentile)
Expected employment growth:
Number of professionals (writers and authors) occupied in US in 2021: 142.8 K (writers and authors)
Projected number of professionals (writers and authors) occupied in US in 2031: 148.7 K
Employment percent change: 4,1 %
Find out the psychometric properties for the Copywriter Traitforward questionnaire