Finance / Accounting

Insurance Sales Agent


An Insurance Sales Agent specializes in guiding clients through the process of selecting and purchasing insurance policies that match their needs and financial situations. They need a deep understanding of insurance products, the industry’s regulatory environment, and possess strong skills in negotiation and client communication.

An Insurance Sales Agent’s primary responsibilities encompass consulting with clients to understand their insurance needs and financial circumstances, then customizing and selling appropriate policies while clearly explaining their benefits and costs. They must keep abreast of market trends, new products, and regulatory changes to offer the most current and relevant advice. Providing ongoing support for policy renewals, adjustments, and guiding clients through the claims process is essential for client satisfaction and retention. Agents also manage administrative duties to maintain accurate client records and ensure compliance with insurance laws. Achieving sales targets through the acquisition of new clients and selling additional policies to existing ones is a key objective, underpinning their role’s success.

Common tasks 

    TaskRelated trait(s)
    Customize insurance programs to suit individual customers. Meticulosity Conceptual comprehension Number fluency
    Sell various types of insurance policies. Calmness Social confidence
    Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans. Effective listening 
    Negotiating contracts and pricing. Effective listening
    Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients. Analytical thinking
    Provide guidance and support throughout the transaction process Emotional intelligence Multitasking
    Complying with law and regulations Conformity
    Maintaining records of transactions and client interactions Meticulosity

    Soft skills measured by TraitForward

    TraitNo of QuestionsCronbach’s  alpha (α)
    Are they meticulous in their approach to tasks, demonstrating attention to detail, commitment to excellence, and a strong work ethic?
    Can they maintain composure and handle pressure effectively, fostering a positive work environment and building trust with clients?
    Social confidence50.76
    Can they confidently engage with others, inspire trust, and drive business growth through strong relationships and effective communication?
    Emotional intelligence70.77
    Can they effectively understand and respond to others’ feelings and needs, building trust and driving sales through empathy and rapport?
    Can they efficiently handle multiple tasks, react quickly, and maintain high energy levels to thrive in the fast-paced environment of insurance sales?
    Analytical thinking60.80
    Can they effectively analyze data, make informed decisions, and navigate complex sales processes with precision?
    Helping Others60.75
    Can they willingly offer support to colleagues and clients, demonstrating empathy and a proactive approach to addressing needs and challenges?
    Can they consistently adhere to ethical standards, follow rules, and respect authority, contributing to a harmonious work environment?
    Persuasive communication110.84
    Can they effectively engage clients, drive sales, and build trust through clear, persuasive, and empathetic communication?
    Effective listening80.71
    Can they actively understand and empathize with clients’ needs, appreciating diverse perspectives and connecting on a deeper level?
    Conceptual comprehension100.79
    Can they quickly grasp complex ideas, adapt to new concepts, and stay ahead of industry trends?
    Number fluency80.73
    Are they confident in working with numbers, solving complex problems, and making informed decisions?
    *Cronbach’s alpha coefficient (α) determines the extent to which the questions consistently measure each trait and it is expressed as a number ranging between 0 and 1 . Higher values indicate higher agreement between questions.  A value of α equal to greater than .7 indicates acceptable reliability or internal consistency.  For more information on the psychometric properties of the solution, please click here.

    Did you Know?

    Source: US Department of Labor – Bureau of Labor Statistics

    Median wage: 

    $58,860 / per year

    $27.82 / hour

    The median annual wage for this profession is $58,860. Nonetheless several professionals may not be paid in that rate. A relatively low salary the 10th percentile of the annual wage is $40,030, whilst a relatively high salary, the 90th percentile of the annual wage is $81,970.

    Expected employment growth:

    Number (in thousands in 2022): 536.8

    Number (in thousands in 2032): 579.3

    Employment percent change: 8

    Entry Education level:

    To become an insurance sales agent, some jobs require a Bachelor’s degree while other may require an Associate’s degree or a High school diploma.

    Find out the psychometric properties for the Insurance Sales Agent Traitforward questionnaire